Before becoming a Fool, my investment knowledge was fairly limited. I knew that I wanted to get in the market somehow, but didn't know where to begin. Luckily for me, my friend Shawn was interested in investing, and we spent many hours discussing different companies and the market. I'm interested in one of his early recommendations, athletic apparel company Under Armour
Don't worry, he's Foolish
While not active (yet) on the Fool or CAPS, Shawn shares one characteristic with many Fools: He invests for the long term and buys companies, not tickers. He found Baltimore-based Under Armour after walking around and finding Under Armour clothes seemingly everywhere he went. Like any Fool, this led him to investigate the company and helped him determine that it was something he wanted to buy.
One factor that led him to like the company was his adoration of Kevin Plank, the founder, president, and CEO since Under Armour's inception in 1996. Plank is the public face and voice of the company and stands to benefit as much as anyone from its success, owning slightly over 23% of the company's shares. This is different from Nike
Not always sunny in Baltimore
Under Armour does not own any fabric or process patents on its products, which could lead to more competition. I have personally seen similar moisture-wicking shirts from Champion, a product of Hanesbrands
Under Armour has been compared to lululemon athletica
It's all about the shoes
While Under Armour lacks an Air Jordan to drive its shoe brands forward, it has been carving out market share from much-larger Nike over the past few years. Its shoe line has a lot of room for growth, and an endorsement deal signed by Tom Brady, which gave him an ownership stake in the company, sure got Shawn excited (and he's a Steelers fan!). Also, the company might finally have a visible face in the lucrative basketball shoe market in NCAA Tournament star Kemba Walker of the University of Connecticut, my alma mater.
What's a Fool to do?
Fools often advise against buying a stock because of a tip from a friend. However, there is nothing wrong with a friend pointing you in the direction of a stock, and then you doing your own due diligence to figure out if it will work in your portfolio.
Please use the comments section below to tell us your experience with friends and stocks. And don't forget to add Under Armour to your free stock watchlist.