For buyers, knowing a business' discretionary cash flow can give an accurate idea of how much return on investment they can expect and can help them determine what a fair price to pay would be based on their required rate of return. Similarly, sellers can use their discretionary cash flow when determining the asking price for their business.
It's also important to point out that different buyers' calculations of discretionary cash flow from a business' financials can vary significantly -- even for the exact same business. For example, if a seller of a convenience store actively manages it by himself, and a prospective buyer plans to take a more passive role, their discretionary cash flow calculation may take additional labor expenses into account.
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