Here's reality: Hundreds of hotshot money managers and analysts convened at the Marriott Marquis in New York this fall to attend J.P. Morgan's annual Asia Pacific and Emerging Markets Equity Conference. My guarantee to you is that they weren't there because they're scared of investing in emerging-markets stocks.

But you very well might be ... and I can't necessarily blame you.

Some very scary numbers
China, India, Indonesia, Brazil ... what do these emerging markets have in common? They've all been absolutely crushed this year. China is underwater to the tune of 63%, Indonesia 50%, India 52%, and Brazil 39%.

It's been a tough and volatile year for emerging-markets investors, and those who naively came to believe (thanks to the 2003 to 2007 period) that emerging-markets investing was all about outsized gains are scurrying away with their tails between their legs.

This, however, is precisely the wrong time for that kind of reaction.

Take China, for example
The first session at the closed-door conference came courtesy of famed author, investor, and Princeton economist Burton Malkiel. His presentation, titled "Investment Strategies for the China Century," can be summarized as follows:

1. Though China's GDP growth is slowing, it will remain the fastest in the world.

2. If you're an American investor, you're lucky to have even 2% exposure to China -- and that makes you dangerously underexposed.

3. The recent decline in China stock valuations, together with the magnitude and duration of China's potential growth, makes today an "unprecedented investment opportunity."

Those are his words, not mine, though I do agree. The question, of course, is how does the individual American investor take advantage of this unprecedented opportunity?

Your four options
If you're an American investor looking for maximum returns and minimum hassle, then you have four ways to buy China:

  1. Buy a Chinese index fund, such as the Xinhua China 25.
  2. Buy an actively managed mutual fund -- such as Matthews China -- that is concentrated in China.
  3. Buy multinational corporations such as Hewlett-Packard (NYSE:HPQ), Estee Lauder (NYSE:EL), and even Krispy Kreme Doughnuts (NYSE:KKD) that are expanding in China and that have made doing business in China a significant part of their growth strategy.
  4. Buy individual Chinese stocks such as KongZhong (NASDAQ:KONG) and Cogo Group (NASDAQ:COGO) that trade on U.S. exchanges.

Each one of these approaches comes with its own set of pluses and minuses. Though the index fund is low-cost, for example, it will condemn your portfolio to holding nothing but enormous, bureaucratic, state-owned enterprises such as China Telecom (NYSE:CHA). The actively managed fund might make more discerning stock picks, but it's also expensive -- and Malkiel's research showed that most actively managed China funds substantially underperform the index.

Can you pick your own stocks?
That leaves two options: Picking your own multinationals or picking your own Chinese stocks. In fact, Malkiel recommends you do both.

Of course, you'll probably feel more comfortable researching U.S. stocks that have a CEO who speaks your language (literally), that sell products familiar to you, and that release financials you're more likely to trust.

That's particularly so since Malkiel recommends that when you're picking Chinese stocks, you avoid the big state-owned enterprises and instead focus on small caps that are run by passionate entrepreneurs, rather than the cautious (and Communist) Chinese government. These stocks have more potential and more upside, and they're more likely to have been heretofore overlooked by institutional money -- so you might get a screaming bargain.

To do so, however, you need to know a thing or two about China. And at Motley Fool Global Gains, we'd like to help you with that.

Here's why
If you pursue both of these strategies, you mitigate some of the volatility and maintain China's upside -- a recipe for making good money in the long term. If you focus solely on Chinese small caps, then you get a whole heck of a lot of upside, but you will need to be able to withstand serious volatility.

If you stick solely with multinationals, however, then you're back at square one -- lacking direct exposure to China.

Global Gains can help you get out of your comfort zone. We've traveled to China twice over the past year, established a network of contacts, and specialized in finding and vetting promising Chinese small caps that we believe have the potential to be multibaggers many times over for many years.

If you'd like to look at all of our China research and insights, as well as read about the stocks we're recommending today, click here to join Global Gains free for 30 days. There is no obligation to subscribe.

This article was first published on Sept. 12, 2008. It has been updated.

Tim Hanson does not own shares of any company mentioned. The Fool has a disclosure policy.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.