Baidu-owned (NASDAQ:BIDU) online travel search engine Qunar unveiled a luxury hotel portion of its website today. The new subdomain sports familiar hotel search features, but with a new design focused on attracting high-end customers.

Similar to hotel search on Qunar's main site, the new section,, lets customer research specific hotels and hotel brands. At the same time, customers can now search by a hotel's build date or renovation date, and by hotel amenities like gyms, swimming pools, and spas. The main difference comes with a new design with sleeker, larger pictures to showcase more than 2,000 high-end hotel partners to luxury and business travelers. 

In the summer of 2011, Baidu became the majority stakeholder in Qunar after its $306 million investment.