If you didn't buy stocks at March's lows, you're probably feeling antsy to get back into the market before you miss anymore of the recent rally. But if you're scared of buying at a potential top, there's a way you can earn potential profits while limiting your losses if the rally reverses itself soon.

Happy days are here again -- but for how long?
After the bear market of 2008 and early 2009, stocks turned the corner and never looked back. The S&P 500 is 90% above its March 2009 lows, and with the recession officially over, many believe that the economy is returning to normal and that stocks can continue to rise from here.

But of course, you've heard all this before. In early 2008, after the fall of Bear Stearns and the opening stages of the subprime mortgage crisis, bears had knocked stocks for a loop, with the S&P dropping 20% from its record highs of October 2007. Many concluded that the worst was over and started piling back into stocks again, pushing the S&P up nearly 15% by May and recovering a good chunk of its previous losses.

Buying in May turned out to be a huge mistake, though, because the biggest losses of the bear market were yet to come. Consider what happened next to these stocks, which proved to be among the 10 largest stocks in the S&P 500 that lost at least half their value over the ensuing 10 months:


Return March 17, 2008,
to May 19, 2008

Return May 19, 2008,
March 9, 2009

Schlumberger (NYSE: SLB)



ConocoPhillips (NYSE: COP)



Goldman Sachs (NYSE: GS)



Union Pacific (NYSE: UNP)



Apache (NYSE: APA)



Morgan Stanley (NYSE: MS)



Anadarko Petroleum (NYSE: APC)



Source: Capital IQ, a division of Standard and Poor's.

Understanding these huge turnarounds is fairly simple. For financial stocks like Goldman and Morgan Stanley, the credit crisis lopped off billions from the value of toxic assets, impairing balance sheets and threatening their financial stability. At the same time, the markets on which financial companies rely nearly stopped functioning, leaving them in a no-win situation. That did some collateral damage across industry lines. And with energy and commodities, the bursting of the commodity bubble that had sent oil prices to nearly $150 a barrel brought former energy highfliers back down to earth in a hurry -- and did collateral damage to railroads like Union Pacific that help transport those commodities.

So if you're thinking about getting into the market now, you may be feeling understandably nervous about the potential losses if you're wrong. Is there any way to invest so that you'll get the benefits from a rebound without having to take huge risks?

A call for higher profits
If you're looking to limit your downside but keep all the upside for yourself, there's a relatively simple options strategy that may interest you. By using call options, you gain when stock prices move up -- but you also set the maximum amount you can lose.

A call option gives you the right to buy 100 shares of stock at a certain price at any time until the option expires. To buy an option, you pay a fixed amount called a premium up front. For instance, on Jan. 11, you could have bought a May call option that would let you buy shares of Schlumberger for $80 between now and mid-May. With shares trading around $82.26 at that time, you would have paid a premium of $6.75 per share, or a total of $675 for that option.

Keep your gains, limit your losses
Now let's fast-forward to mid-April, right before your option expires. Consider two possibilities:

  1. The market rises, and Schlumberger goes to $100.
  2. The market starts falling back, and Schlumberger drops to $60.

If the rally continues, you'll have the right to pay $8,000 for shares worth $10,000, so you'll exercise your option. That gives you an immediate $2,000 gain, less the $675 you paid for the option, for a net profit of $1,325. That's not quite as good as the $1,774 gain you would have had if you'd bought 100 shares outright at $82.26 -- but it's still a sizable profit.

On the other hand, if the rally ends and stocks drop substantially, buying 100 Schlumberger shares outright for $82.26 would've brought you $2,226 in losses. But with the option, you'd just let it expire rather than paying $80 per share for a stock that's now worth $60. You'd lose the $675 you paid for the option, but you'd avoid losing more than three times as much from owning the stock.

Where options get risky
For some, the appeal of options is the leverage they offer. For about the same $8,226 you'd pay for 100 shares of Schlumberger, you could buy 12 options contracts controlling 1,200 shares. That magnifies your potential gains -- but there's also a big chance you'll lose the entire sum if Schlumberger stock falls between now and when your options expire.

The simple answer is not to use options for leverage. In this example, if you have only $8,226 to invest, just buy a single option contract. You'll put less than 10% of your capital at risk, and it makes it a lot easier to exercise your option and buy shares for the long term -- because you haven't overextended your available cash.

Options aren't for the faint of heart. But used wisely, they can be valuable tools to help you enhance your returns. Our Motley Fool Pro service has used options to deliver strong returns since its launch. It's been closed to new subscribers since June, but in January, the service will briefly reopen its doors. As a limited-time offer, though, you'll need to act fast. To learn more about Motley Fool Pro and how options and other investing strategies can help you make money, just enter your email address in the box below to get the latest information.

This article was originally published Dec. 10, 2009. It has been updated.

Fool contributor Dan Caplinger has used options for nearly 20 years. He doesn't own shares of the companies mentioned. The Fool owns shares of Schlumberger. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool's disclosure policy gives you plenty of options.