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LeapFrog's Greener Pastures

By Rick Munarriz – Updated Nov 16, 2016 at 4:47PM

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LeapFrog's founder moves on, and it stirs up some nostalgia.

If you've ever had the entrepreneurial bug dig its teeth into you, odds are that you might take heart anytime a company's founder steps down and moves on. Granted, sometimes you have instances such as Gateway's (NYSE:GTW) Ted Waitt and Apple's (NASDAQ:AAPL) Steve Jobs in which the originators come back to lead their companies, but that's rarely the case.

Last night, LeapFrog's (NYSE:LF) Mike Wood hung it up. Granted, he was no longer CEO of the educational toy maker. He had relinquished that title back in February. He sat on the board, and his corporate title of chief vision and creative officer may raise an entitlement brow or two, but there's no denying that there was once a time when LeapFrog truly rocked, and Wood is more worthy of a bow than a bow out.

I guess I'm biased because when my six-year-old dazzles guests by nailing just about every state capital, I know that I have LeapFrog to thank for that. Then again, like too many LeapFrog customers, he has moved on to other toys these days.

But, yes, there was a time when LeapFrog's revolutionary LeapPad learning toy had both Mattel (NYSE:MAT) and Motley Fool Stock Advisor recommendation Hasbro (NYSE:HAS) wondering how to catch up. But even in an industry where acquisitions are common, LeapFrog remained independent.

Perhaps that's where it erred. The stock has surrendered more than half of its gains since peaking last year, and it's easy to look back now and wonder why the company didn't cash out and let one of the larger playthings giants buy it out at a premium.

Things only got worse from there as the company's slumping financials saw sales dip. Over the past year, gross margins slid from 53% to 45%. Yet that is not as grim as it may seem because it is the result of the company branching out with a wider product line while making the grade in the school market.

Unlike my son, I haven't given up on LeapFrog. Unlike the popular adage, I won't be knocking on Wood.

What do you think of LeapFrog toys? Are they the ideal learning toys, or are they just battery eaters? All this and more in the Parents and Expecting Parents discussion board. Only on Fool.com.

Longtime Fool contributor Rick Munarriz still acts like a kid in a toy store. However, he does not own shares in any of the companies mentioned in this story.

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Stocks Mentioned

Hasbro, Inc. Stock Quote
Hasbro, Inc.
HAS
$70.91 (-0.12%) $0.09
Apple Inc. Stock Quote
Apple Inc.
AAPL
$150.32 (-0.07%) $0.11
LeapFrog Enterprises Inc. Stock Quote
LeapFrog Enterprises Inc.
LF.DL
Mattel, Inc. Stock Quote
Mattel, Inc.
MAT
$19.56 (-1.71%) $0.34

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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