Standing still is never an option, especially in the cutthroat world of business. Innovation is the inarguable key to survival.
So, it is with this grand spirit that I'd imagine the creative team over at Yahoo!
The more things change, the more consumers stay interested. Viacom's
If sites such as Yahoo! can change their spots quicker and with a higher frequency, they will be able to capture a higher number of eyeballs. It's almost Darwinian, except in a converse sense: Instead of blending into the background like a color-shifting lizard, the point of the exercise is to stand out and be seen.
More complex initiatives designed to better target the consumer can never be replaced. There is always a need for such programs as the recent Burger King/AOL music download campaign. Still, a facelift every now and then can reap good things. It's like PepsiCo's
More on AOL and Yahoo!:
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