It wasn't long ago that I wrote about my reticence toward cell phones in an article on Electronics Boutique
Although the one-minute episodes will be an alternative take on the series and won't feature the same characters, it should be an effective promo. Mobile marketing is indeed becoming a pervasive and exacting science, and the folks over at Fox seem to be onto a good idea. Producing the 24-minute film probably won't eat up a lot of capital, and the footage could easily be amortized via inclusion as an added-value extra in a future DVD release.
Cell phones have been used for interactive marketing for a long time now, and while I've never owned a cell and have never experienced the glorious art of text messaging, I am aware that it has been used, for example, by Viacom's
Guess I better start shopping around for a cell phone if I want any hope of becoming hip again (but then again, I don't think I ever was).
More related topics:
- Check out Verizon's latest earnings report.
- Is Vodafone lost in translation?
- Fox and its latest earnings trot.