I'm still not sure what surprised me more when I saw Overstock.com's
There was a time when online companies would cough up boob tube ad money simply because their coffers runneth over. Why did Monster Worldwide
These days the dot-coms that are sponsoring tv spots are doing so because it just makes sense. You can argue that the grandiose musical eBay
While the "O" in the slick ad stands for Overstock itself, it could just as easily stand for Online or Overdue. In fact, since being singled out as a Rule Breakers stock pick last month, its shares have risen by 49%.
The company is heading toward another strong holiday selling season. Over the weekend it had indicated that traffic to its site was up by 40% on Black Friday. With Shopping.com
Are Overstock's closeouts and $1 shipping policy just the ticket to win over the Web-enabled shopper? Why do you think the stock has been on a tear lately? What can get in its way? All this and more -- in the Overstock.com discussion board. Only on Fool.com.
Longtime Fool contributor Rick Munarriz is a fan and occasional shopper at Overstock.com -- but not on Black Friday. He does not own shares in any of the companies mentioned in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.