Leave it to Amazon.com
Amazon's offering the 1.57% ("pi" divided by two) discount once again. And while I just discovered it today, this could have been active for a while, and it's certainly not unprecedented.
After all, back when Amazon officially launched A9.com in September, several days later it announced the token discount for Internet users who sampled A9.com for searches and clicked on over to Amazon from there.
Regardless, I paused over it today because the language in the pop-up box is different -- and interesting. This time around, Amazon's not fishing for people to simply be exposed to A9.com; it wants a little more proof that its customers are using it regularly.
(Question, from the site's info about the discount: "How often do I need to search using A9.com to get the A9.com Instant Reward?" Answer: "While we are not revealing the exact criteria, they are minimal. If this is your first time at A9.com, you will be eligible after a few days of use. If you are already eligible, as little as one search a week will keep you eligible. (We reserve the rights to change the eligibility criteria at any time.) The total number of searches is not important; your eligibility depends on your regular use of A9.com.")
It must be pretty difficult to unseat Google
As I pointed out back in September, though, Amazon is a force to be reckoned with in e-commerce. (Just ask Netflix
That is, if its customers -- likely a thronging mass, given seasonality -- are willing to give up their Googling.
And that is the question. Amazon's smart, but is Google too addictive? Meanwhile, is there real potential for A9.com to skirmish with Yahoo! and Microsoft? As Amazon tries to push A9.com as a tool for e-commerce and search over the holidays, it's obvious there's no kissing under the mistletoe for these Internet giants.
Alyce Lomax does not own shares of any of the companies mentioned.