If you thought copious abbreviations were a guarantee of a boring investment, Faro Technologies
I won't bore you with the details of all those abbreviations -- one of which I think I just made up. Here's the quick take: Faro makes computerized measuring devices that improve speed and accuracy in manufacturing and reverse engineering. Instead of painstaking, error-prone hand measurement, you can use the firm's "arms" to rapidly scan and digitize parts in three dimensions so you can check them against specifications or duplicate and modify the design.
It's the duplicate-and-modify process that's most intriguing for chopper shops and anyone else interested in producing high-end custom work. Faro had its debut on American Chopper a couple of weeks back, when, to the chagrin of the Faro fans in the Hidden Gems community, the show's talent sort of flubbed it. With Faro on board to make sure they know the machinery, TV's most popular custom builders will be able to rapidly digitize, reconfigure, and machine one- or many-of-a kind bike parts.
Does it make sense to introduce Harley-Davidson
So, as a shareholder, I say keep it coming, Faro. Let's see the gear in hot-rod and tuner shops. Let's see the new kitchen countertop system in use on some of those popular home-rehab shows. Getting out of the factory and into every house -- or at least every garage -- sounds like a good plan to me.
For related Foolishness:
- Faro turns a card, and jittery investors fold.
- There are other ways to invest in car culture.
- Faro may be one of those home-run stocks you already own.
Seth Jayson could really have used a Faro arm -- or just a Faro-equipped shop -- when he was trying to prototype a custom bike part. At the time of publication, he had shares of Faro but no position in any other firm mentioned. View his stock holdings and Fool profile here. Fool rules are here.