Looks like Energizer Holdings
This press release details an interesting little arrangement between the folks at Project Greenlight and the battery maker. Project Greenlight is an HBO reality-show series in which screenwriters compete against each other for the privilege of getting a movie made -- in this case, a horror movie. Winning this competition would be a nice shot in the arm for a career, since Dimension Films is involved, as is Wes Craven, director of the Scream pictures and horror classics such as A Nightmare on Elm Street.
Energizer made the right call here. The deal will see its e2 Lithium battery product powering the production crew's equipment, and viewers will know about it, as you can imagine. Who will these viewers be, you ask? Most likely, the advertising industry's coveted 18-34 crowd, with an emphasis on the former end of the spectrum.
I've said it before, but it bears repeating: Every young person wants to make a movie these days, precisely because companies such as Adobe Systems
Whenever you go to the local retailer for batteries, you usually have two major-brand choices -- Energizer, or Gillette's
- Sony Cams It Up
- Cashing In on Digital Video
- Gillette to Innovate Again
- Energizer's Still Juiced
- A Marriage Made in Corporate Heaven
Got an opinion about this marketing scheme? Share it on the Energizer discussion board.
Fool contributor Steven Mallas owns none of the companies mentioned.
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