We know by now that you can buy a lot of stuff over the Internet -- books, DVDs, video games, apparel, electronics, even big appliances.
Well, get ready for the next interesting item to be offered over the Web. Would you believe lumber? Believe it, because Lowe's
I actually thought this was pretty neat when I read it. I first have to acknowledge that I am not a do-it-yourself kind of guy; I can't even manipulate a hammer well enough to drive a nail into a two-by-four. Nevertheless, I can still exhibit empathy for the many individuals out there who will take Lowe's up on this service.
This raises the question of exactly who is the ideal target audience for such an initiative. Is it the contractor? The hardcore home-improvement type? What about the very casual hobbyist?
I'd say all of the above are fair game, but greater emphasis can be put on the commercial contractor. I did some very limited research, querying a friend of mine who has been a homeowner for the past few years -- he seemed ambivalent at best about ordering up lumber in this manner. I'd imagine that his opinion won't be atypical, at least at the beginning. I don't know much about working with lumber products, but I've been involved in purchasing some pieces in my time, and it does strike me as the kind of thing where you want to get an up-close look before laying down the cash. As we all know, however, a lot of people research products on the Web before they buy them, so this will still hold some value for Lowe's.
The release says that Lowe's is the "first and only home improvement retailer" to be doing this. I wonder how long that will last.
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