Everybody loves a good deal. The explosive growth of discount giants such as Wal-Mart
Target has long been mixing style with low prices in its clothing area. After all, marketing agreements with fashion brands such as Mossimo
Now, though, Target is taking the idea of mixing exclusive offerings with lower-priced wares to the food space. According to Star Tribune, Target recently launched a new line of premium steaks under the label Sutton & Dodge in its SuperTarget grocery stores. The discount retailer is hoping the meat, produced by Hormel Foods
While this plan mimics Target's approach with clothing, it's questionable whether the firm will see any real gains from Sutton & Dodge. Granted, consumers are eager to buy premium groceries. But the niche foods market is already pretty competitive, given the presence of pure plays such as Whole Foods
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Fool contributor Brian Gorman is a freelance writer in Chicago. He does not own shares of any companies mentioned in this article.
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