Do you think that kid fishing from the moon in the DreamWorks logo owns a Nintendo Game Boy Advance? He certainly does now, because Shrek, Shrek 2, and Shark Tale will soon debut on MajescoEntertainment's
According to a press release, DreamWorks Animation
The equation has now changed. I was wondering how long it would take, especially considering the ability of Sony's
The deal may also offer DreamWorks Animation another market to compensate for all the unsoldShrek2 DVDs whose return hurt the company's earnings prospects. That might be optimistic, but DreamWorks will certainly welcome whatever revenues it can gain from the handheld audience.
Since Game Boy Advance Video has thus far concentrated on animated fare, Sony retains an advantage. Nevertheless, the introduction of films like the Shrek series should help Majesco expand this particular franchise beyond the three million units already sold. Majesco, like DreamWorks Animation, needs a boost right now -- check out W.D. Crotty's recent coverage of how the company's equity cratered because of some bad guidance.
Who knows? Maybe someday we'll see Finding Nemo or other titles from Motley Fool Stock Advisor pick Pixar
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