Ring in the new year with more stocks for 2008.
There are two reasons why I chose Buffalo Wild Wings
My first reason signals that the stock is on sale. Let's explore the second reason to find out if it's worth buying.
You can't go home again ... without visiting B-Dubs
The Buffalo Wild Wings in my small hometown in Ohio is the place you go with your family or friends to eat wings. It's where you go to watch the game. It's also where you go to sing karaoke after work. And it's the hottest bar in town on the weekends. You get the idea.
At a typical Buffalo Wild Wings, you can find the following inviting features:
- More than a dozen different sauces for the restaurant's namesake chicken wings, plus an extensive menu for the wing-averse crowd
- Around 40 televisions, plus large projection screens
- 20 domestic and imported beers on tap
- Ordering at a table or at the counter (16% of the company's sales were takeout last year)
- Video games and trivia
- Distinct seating choices for sports fans and families
People so love their Buffalo Wild Wings that across the nation, they've nicknamed it "BW3s" (the discarded third "W" used to stand for "Weck"). Then they shortened it further, to "B-Dubs." I don't believe anyone has a pet name for Ruby Tuesday
Goodbye, Ruby Tuesday
And that's exactly my point! Who do you know that has any attachment to the normal casual-dining chains? Can you even tell the difference between Ruby Tuesday, Chili's, TGI Friday's, Bennigan's, and Applebee's (recently acquired by IHOP
Go to the mattresses!
Against this backdrop of mediocrity, Buffalo Wild Wings can differentiate itself. It can be like quality-at-a-reasonable-price Chipotle
Turning away from the dinner table, BW3 is doing what Tempur-Pedic and Select Comfort are doing in the mattress industry (Tempur-Pedic currently more successfully than Select Comfort). It's hard to tell a Sealy from a Simmons, but it's easy to feel the difference in a memory-foam mattress or an air-chamber mattress versus a spring mattress. Likewise, it's easy to see the difference between Buffalo Wild Wings and the restaurants that require 15 pieces of flair.
Will it be the Best Stock for 2008?
B-Dubs has the potential to be, as Fool co-founder Tom Gardner says, a "category-killing brand leader." In fact, he's recommended it three times in his Motley Fool Hidden Gems newsletter because it exhibits the six criteria he looks for in a home run stock. But don't just listen to him (or me, for that matter). Investigate it yourself at our CAPS website. If you're convinced after your research, vote it as the Best Stock for 2008 by rating it an "outperform" in CAPS. We will tally the new ratings for each company and declare the winning stock within the next week.
