If you see an increase in trading of outdoors superstore Cabela's (NYSE: CAB) stock over the next seven days, but can't for the life of you figure out why it's happening, here's the scoop.

Two weeks ago, American voters watched Barack Obama sweep Hillary Clinton in the Potomac Primaries. Before that, nearly half the country participated in Super Tuesday. But it's the March 4 primary that should most interest Motley Fool Hidden Gems subscribers.

Why? Because one of that newsletter's picks is about to get a dose of free publicity from an unexpected source: General Electric (NYSE: GE). More specifically, from GE subsidiary NBC, and more specifically still, from that network's news anchor, Brian Williams.

In a recent interview with TV Guide, Williams cited co-NBC-pundit Tim Russert describing the outcomes of primaries to be held March 4 in Ohio, Texas, Rhode Island, and Vermont as hinging on the votes of "white men with guns and boats." To which Williams responded, and I quote: "Well, they all shop at Cabela's. It's sort of like L.L. Bean on steroids -- a company that sells everything you can imagine for hunting and fishing." (And also, I might add, finding places to hunt and fish -- a Garmin (Nasdaq: GRMN) spokesman recently told me that Cabela's is one of its major customers.)

Foolish takeaway
Does being used to label a bunch of primaries change Cabela's valuation one whit? Of course not. But should Cabela's appreciate the free publicity? Sure as shootin'.

Further Foolish election-and-investing coverage available at:

Fool contributor Rich Smith does not own shares of any company named above. Garmin is a Stock Advisor recommendation. The Motley Fool has a disclosure policy.