Please ensure Javascript is enabled for purposes of website accessibility

How Will You Earn the Best Returns?

By Tim Hanson - Updated Nov 11, 2016 at 4:45PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Too many investors are anything but rational.

Modern portfolio theory holds that investors are rational, risk-averse folk. If we're presented with two investments that offer the same rate of return, we'll opt for the one less likely to lose money.

Yet recent market activity indicates that many investors are willing to chase returns without regard to risk. This strategy -- let's call it the "more risk, more reward" school -- has now been proved to lead to crippling losses.

Putting theory in practice
Yet, even after watching the demise of the investment bank this year, market participants still haven't committed to being unleveraged, long-term, business-focused investors.

Take a look, for example, at the lists of the most heavily traded stocks on any given morning. The Nasdaq 100 and SPDR (AMEX:SPY) ETFs almost always leads the way. That's because -- since they are volatile and liquid issues -- they're ripe for rapid trading. And many investors attempt to take advantage. There's simply no other reason why a pair of indexes that track giant companies such as Yahoo! (NASDAQ:YHOO) and Google (NASDAQ:GOOG), and Exxon (NYSE:XOM) and Johnson & Johnson (NYSE:JNJ) should change hands so many times each day.

But as studies from Malkiel, Siegel, and many others have shown, the market is unpredictable over short periods of time. Investors who attempt to predict minute-by-minute changes in the market are taking an enormous risk with their capital -- and they're not being adequately compensated for it.

But more risk, more reward, right?

Little upside, tremendous downside
Go a little further down the most-actives list and you'll see a number of leveraged ETFs, such as Ultra Financials Pro (NYSE:UYG), Ultra S&P 500 (NYSE:SSO), and Ultra Short S&P 500.

As investment banks discovered this year, leverage is a dangerous game. Yet even a global economic collapse hasn't been enough to temper the appetite for these leveraged products.

But more risk, more reward, right?

Here comes the punch line
The truth is, investors don't need to be taking these risks to make serious money in stocks. Indeed, though Mohnish Pabrai has had a terrible year, his advice in The Dhandho Investor is sound: To invest successfully for the long term, consistently buy into situations where the range of outcomes is confined to "Heads, I win; tails, I don't lose too much."

That's an overriding principle at our value-focused Motley Fool Hidden Gems small-cap investment service, where we apply bottom-up, fundamental evaluation techniques to small companies that have been overlooked by the rest of the market. When we find a solid business that is well-managed, underpriced, and consistently able to generate cash and deploy it efficiently, we recommend that our subscribers buy shares and hold for a minimum of three to five years.

If you'd like to read all of our research and see our favorite small caps for new money now, click here to join Hidden Gems free for 30 days. There is no obligation to subscribe.

This article was first published on April 24, 2007. It has been updated.

Tim Hanson does not own shares of any company mentioned. Google is a Motley Fool Rule Breakers recommendation. Johnson & Johnson is an Income Investor pick. The Fool's disclosure policy bottles the mind.

None

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Alphabet Inc. Stock Quote
Alphabet Inc.
GOOGL
$122.08 (0.33%) $0.40
Exxon Mobil Corporation Stock Quote
Exxon Mobil Corporation
XOM
$92.32 (-1.79%) $-1.68
Johnson & Johnson Stock Quote
Johnson & Johnson
JNJ
$166.09 (0.48%) $0.79
SPDR S&P 500 ETF Trust Stock Quote
SPDR S&P 500 ETF Trust
SPY
$428.86 (0.41%) $1.76

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
400%
 
S&P 500 Returns
128%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/15/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.