"Unsung heroes toil in twilight
Unloved chiefs of strange domains
Breakthrough comes and brings the daylight
Don't miss out on outsized gains."
-- "Find the Obscure Opportunities" by Anders Bylund, 2010
So you want to make some money off the Apple
Inveterate semiconductor wrangler Cirrus Logic
A year ago, Cirrus Logic reported audio chip sales of a measly $18.8 million, but the haul is up to $40.5 million, according to a preliminary fourth-quarter revenue report. Because Apple was ramping production last quarter, the iPad contributes a chunk of that 115% jump. It's a deliberate strategy of listening to customer demands that is paying off for Cirrus Logic. The company kept designing audio parts to meet and exceed customer specifications, and then some big names like Apple started building products featuring them. "Three or four years later, you've got an overnight success," as Cirrus Logic CEO Jason Rhode puts it.
Sure, some other chip designers gain more per iPad sale than Cirrus Logic does, but that would be giants like Broadcom
So there's one unsung hero for you inside the iPad. You know that small and obscure companies can jump higher and faster than their heavier brothers, and I believe that Cirrus Logic will follow that track. I'm heading over to Motley Fool CAPS to rate this stock to outperform right now, and it would be great if you could follow my example.
The world needs to know this unsung hero of the audio chip.
Fool contributor Anders Bylund is an all-star CAPS player, beating 91% of the community's 70,000 ranked members. He holds no position in any of the companies discussed here, but Anders does go nuts about National Poetry Month every year. Apple is a Motley Fool Stock Advisor recommendation. Try any of our Foolish newsletters today, free for 30 days. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.