Once upon a time, the Fool's sagacious stock baron, Bill Mann, penned an interesting article on Disney's
Well, Disney issued a press release that takes things up a notch -- would you believe $3 billion is this year's new revenue target? Talk about magic and pixie dust. Think about it: Around the year 2000, Disney Princess retail sales tallied about $300 million. Five short years later, you've got 10 times that.
Disney plans to release one of its from-the-vault films, Cinderella, on DVD -- with marketing campaigns coordinated with Home Depot
Who accompanies Cinderella in the Disney Princess ranks? Sleeping Beauty, Snow White, Jasmine, Ariel, Belle, Mulan, and Pocahontas. Disney should be commended for uniting all of these portfolio properties into one omnibus category. The company's tenacity in broadening the Princess product mix, and then distributing the wares globally (the release states that India is an upcoming international opportunity), is a healthy portent of things to come.
But shareholders shouldn't become smug. Disney Princess merchandise's target audience is undeniably fickle. Though most of the characters have stood the test of time, the Princess line itself could become passe at any moment. But at least for now, Disney's fortunes look downright happily-ever-after.
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