This year, I finally broke down and purchased a subscription to MLB.tv. Though I live away from Boston, I can watch all of the Red Sox games without a lot of fuss. I get the added benefit of watching Boston-area commercials, which means the number of Dunkin' Donuts commercials I view just increased about tenfold.
But a much more interesting commercial from Jordan's Furniture, a Berkshire Hathaway
This commercial is still classic Jordan's, but with a twist. Jordan's Furniture will rebate the full cost of furniture -- mattresses, sofas, dining tables, or beds -- purchased at Jordan's from March 7 to April 16 if the Red Sox win the World Series this year.
Jordan's can do this because it has taken on insurance. I haven't been able to track down whether a Berkshire Hathaway unit wrote the policy, but I suspect the company did because Berkshire has experience in this area from a previous deal with PepsiCo
Whether or not Berkshire wrote the policy isn't terribly important. Jordan's estimates the offering will pull in an extra $20 million in sales, and it helps to keep the Jordan's brand in consumers' heads. Jordan's already has the insurance, and if the Red Sox do win the World Series this year -- well, that's what we all wanted anyway, isn't it?
For more on Berkshire Hathaway, check out:
- The Power of the Chairman's Letter
- Dueling Fools: Berkshire Hathaway
- Did Buffett Throw in the Towel on H&R Block?
At the time of publication, Nathan Parmelee owned shares in Berkshire Hathaway and still thought 2004 was a very good year. He had no financial position in any of the other companies mentioned. The Motley Fool has an ironclad disclosure policy.
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