Good move, eBay
I've been cynical when it comes to the struggling online marketplace giant lately, so I owe it to the company to break into applause when it does something right. According to Korea's eDaily news service, eBay is buying a 34.2% stake in Gmarket
This isn't exactly breaking news. Interpark has been looking to unload its chunky stake in Gmarket for well over a year. The original list of potential buyers included SK Telecom
After all, eBay's the one posting organic declines in marketplace revenue globally. It's also the one that made dubious claims of market-share gains in South Korea. It was no surprise to see eBay approach the Korea Free Trade Commission last summer, seeking regulatory approval before making its move.
If the news proves accurate, then waiting will have paid off for eBay. It will supposedly pay $24 a share for Interpark's 34.2% piece of Gmarket. The original price being tossed about last year was closer to $29 a share, before the bottom fell out of the equities markets worldwide.
This isn't necessarily a prelude for a complete buyout of Gmarket. eBay has had an 18% stake in South America's MercadoLibre
$24 isn't a screaming bargain. It values Gmarket at 28 times this year's earnings and 23 times next year's projected profitability. However, it's an investment that helps eBay save face in an important Web-savvy nation, while shedding a little more light into the inner workings of competitor that appears to have the upper hand with the locals.
In short, it's a cover charge for regaining global respect. That kind of transaction rarely comes cheap.
More items in the eBay bid basket:
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MercadoLibre and SK Telecom are Motley Fool Global Gains selections. eBay is a Motley Fool Inside Value recommendation and a Motley Fool Stock Advisor recommendation. Gmarket and MercadoLibre are Motley Fool Rule Breakers selections. Try any of our Foolish newsletters today, free for 30 days.
Longtime Fool contributor Rick Munarriz is a satisfied eBay user with 177 positive feedbacks to show for it. He does not own shares in any of the companies in this story. He is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool has a disclosure policy.