Bring back the old Microsoft
On Monday, Mr. Softy opened submissions for its forthcoming Windows Marketplace for Mobile, News.com reports. Good, right? Sure. Unfortunately, Microsoft is encouraging coders to get creative by offering four Microsoft Surface units -- a flatscreen, touch-sensitive PC built into a table -- as prizes.
Seriously, Microsoft? You have $30 billion in liquid investments lying around the bank, and all you can offer is fancy furniture? Please tell us you're joking.
To be fair, Mr. Softy isn't the only smartphone maker to go the American Idol route in trying to woo developers away from Apple's
The timing couldn't be better. Apple and AT&T
Wake up, Mr. Softy. Windows Mobile is a serious player in smartphones, but you're acting as if you're already Nokia
You need developers to fight the good fight. This is no way to win their loyalty.
Get your clicks with related Foolishness:
- Which is the best smartphone investment?
- Can BlackBerry get a taste of Apple's pie?
- Here's a bright idea for smartphone investors.
Fool contributor Tim Beyers had stock and options positions in Apple and Google and a stock position in Nokia at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. The Motley Fool is also on Twitter as @TheMotleyFool. The Fool's disclosure policy is moving on to the next story. See you there.