Retailers are temporarily popping up all over for the all-important holiday season. Target (NYSE:TGT) has three urban pop-ups for quick shopping in Washington, D.C., New York, and San Francisco.

The Washington Post reported that these pop-ups, dubbed Target To-Go, will be open only today through Sunday. Target To-Go will carry 50 popular holiday items, such as Keurig miniature coffee brewers (brought to you by Green Mountain Coffee Roasters (NASDAQ:GMCR)), Sony (NYSE:SNE) PSP Go handheld games, and Sigg water bottles. Upside: Presents are pre-wrapped! Downside: cafeteria-style purchasing (no handling the merchandise until it's purchased).

The pop-ups are meant to build buzz for the brand more than anything else, particularly in urban areas, where big stores like Target are underrepresented.

Is this a great idea? (Prewrapped presents sound like a no-brainer.) Should Wal-Mart Stores (NYSE:WMT) be worried sick about Target's innovative move? Is the D.C. Target To-Go's "ski chalet" facade a little weird? Discuss it all in the comment boxes below.

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Alyce Lomax owns no shares of any of the companies mentioned. The Fool has disclosure policy.