That won't be the case with Disney. An eye-popping 98% of film critics tracked by Rotten Tomatoes are recommending the computer-rendered feature.
This is naturally great news for Disney, which, along with the cinematic success of Iron Man 2 (released by rival Paramount Pictures, but produced by Disney-owned Marvel) and Alice in Wonderland, now has the three largest theatrical openings this year.
There are other winners here, naturally.
Theater owners that have been upgrading their screens to offer premium-priced 3-D screenings are vindicated, for now. The success of IMAX
A film about toys is also a bonanza for toymakers, and not just for the original Pixar playthings that will fatten Disney's pockets. Mattel's
The ironic winner here, though, is DreamWorks Animation. Shrek Forever After was a disappointment last month. It may wind up as the least lucrative of the franchise's four installments. The fourth film's fizzle fueled fears that Shrek's poor showing was a bad omen for animated sequels. Toy Story 3's success should calm those concerns. That's welcome news for DreamWorks Animation, which aims to put out a sequel for a popular franchise every year.
Woody and Buzz are back, and after a slow start to the telltale summer season, they're just what the multiplex needed.
What movie do you think will be this summer's biggest hit? Share your thoughts in the 2-D comment box below.
Disney is a Motley Fool Inside Value recommendation. IMAX is a Motley Fool Rule Breakers selection. Disney, DreamWorks Animation, and Hasbro are Motley Fool Stock Advisor picks. Try any of our Foolish newsletter services, free for 30 days.
Longtime Fool contributor Rick Munarriz is a sucker for quality animation. Yes, he owns shares of Disney. The Fool has a disclosure policy. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.