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It's essential to know the common pitfalls, mistakes, and risks of commercial real estate, so you can prepare for them before you buy.
Commercial real estate (CRE) is an attractive investment class due to its consistent returns, passive income, and growth potential. CRE investing involves the purchase, development, or leasing of properties for business purposes, such as generating income or supporting other commercial activities. This sector of real estate investing is becoming increasingly popular as an alternative investment.
However, while CRE has the potential to be profitable, not all commercial investments are considered equal. Knowing when, what, and how to invest in commercial real estate is an essential component of success or failure. If you want to invest in CRE, here are the top things you need to know before you get started.
Commercial real estate has a wide variety of asset types. CRE is typically classified into five main sectors: industrial, office, retail, multifamily, and special purpose. However, there are many other property types, such as self-storage, medical, elder care, land, and hotel. Supply and demand, yield, and overall profitability vary greatly across sectors.
Some property types perform better than others depending on the supply and demand in a specific location. But even on a macro level, some sectors perform better than others. It is crucial to know how to identify the asset types that are most profitable or offer the biggest opportunity in the current economy.
Over the last few years, demand in the industrial sector has been among the highest when compared to other CRE asset classes, such as multifamily or office, where values have shifted exponentially downward, and vacancy rates have skyrocketed. While retail has struggled to compete in some markets, causing a shortfall in returns and a decline in growth, the sector has remained resilient overall compared to areas like office or multifamily. Here are some additional points to consider:
Before you begin investing, research the performance of each asset class in the current economy, determine the viability of that sector as an investment, understand the local market factors influencing a potential CRE property, and then select the CRE property type you would like to pursue.
One of the most important things to know before investing in commercial real estate is that every market is different. When you invest, you are investing in a specific geographic area that has its own unique supply and demand.
Certain property types may be doing well on a macro level, but you may find there is an oversupply in your city or vice versa. Oftentimes, investors fail to conduct sufficient market research to assess the risk of market saturation.
A good place to start is researching the market supply in your immediate area, taking into account both the current rentable square footage and any additional square footage from current construction and planned developments.
If you have identified a property type that is undersupplied in your specific market, you can get a feasibility study to outline the future growth and likelihood of success in that sector. Realtor.com, Deloitte, CBRE, and Mordor Intelligence are great resources for this.
Nothing lasts forever. The health of the economy, unemployment rate, and gross domestic product (GDP) all directly correlate to the profitability of commercial real estate. Understanding how real estate market cycles work can help you avoid buying when the market is high and being forced to sell when it's low.
Additionally, knowing the specific indicators of the various market cycles will help you identify current opportunities and make more informed investment decisions.
The due diligence period is the time during which a prospective buyer can conduct thorough research on the investment opportunity. This can include reviewing financials, documents, tax returns, and profit-and-loss statements from the previous owner, as well as conducting surveys, property inspections, a feasibility study, and any other necessary research.
It's not uncommon for new real estate investors to get so excited at the prospect of buying their first commercial investment that they miss something in their due diligence. Having a firm understanding of what needs to be investigated, carefully analyzed, and inspected before you buy will help you avoid potentially costly mistakes.
Creating a thorough, comprehensive due diligence checklist for your CRE property type will help ensure no item goes unaddressed. Here are just a few common items to consider:
If you are investing in more passive forms of commercial real estate, such as real estate investment trusts (REITs), crowdfunding, partnerships, or private funds, your due diligence will include thoroughly vetting the company or individual handling your investment.
Unfortunately, not everyone in the investment world follows the same set of standards. Due diligence on the person, fund manager, or company you are investing with is equally as important as due diligence on the asset.
There is always uncertainty with any investment. Regardless of how much you researched, verified, or prepared, there will always be unknown factors that can positively or negatively affect your overall yield. One way to hedge this uncertainty is to account for cost contingencies.
Additionally, a best practice in real estate is to create a capital reserve or replacement reserves fund. A capital reserve is a fund or account that has money set aside for long-term improvements or unexpected expenses beyond your initial capital improvements.
This is money you set aside before netting any positive cash flow, typically anywhere from 3% to 5% of gross rents. Budgeting for both of these factors will increase the chances of profitability and ensure funds are available when unexpected events arise.
Just as there are uncertainties with costs, there are also uncertainties with the timeline. Most people set unrealistic timelines for building, renovating, fully leasing, or reaching market rents for their CRE investment.
New construction, renovations, rent increases, management changes, and the introduction of new systems all take time. There will almost always be setbacks and challenges that stall progress.
Asset performance can fluctuate due to economic factors, market cycles, or challenges that arise after acquisition. It's ultimately the fund manager's job to properly inform you of this risk, but it's also good to be conscious of it on your own.
One of the biggest mistakes in commercial real estate is skipping thorough due diligence, such as failing to verify a property's physical condition or the accuracy of its financial records. Investors also frequently underestimate ongoing operational costs, such as maintenance, property management, and taxes, which can quickly turn a profitable-looking deal into a cash flow burden.
Many beginners over-leverage themselves by taking on too much debt, leaving them vulnerable if interest rates rise or if vacancy rates are high. Finally, relying on emotion rather than hard data or failing to have a clear exit strategy can lead to overpaying for an asset that doesn't align with your long-term financial goals.
The industrial real estate sector is strong and benefiting from numerous sustained tailwinds. Case in point: Demand for data centers is currently surpassing supply thanks to the explosive growth of artificial intelligence (AI) and cloud computing.
This imbalance is a major factor in the continued expansion of the industrial sector. The need for logistics and e-commerce infrastructure, including warehouses, distribution centers, and efficient supply chains, is helping the industrial real estate sector too.
The retail sector also remains strong because of robust demand for stable assets like grocery centers and a growing consumer preference for engaging, experience-based retail. E-commerce growth is not replacing physical stores, but it's definitely incentivizing retailers to adapt their physical footprints to prioritize high-traffic, open-air centers and optimize store layouts for cohesive omnichannel experiences.
Alternative commercial real estate sectors, including data centers, life sciences facilities, and self-storage, are demonstrating resilient growth that's attracting significant investor interest and outperforming traditional properties like offices in many cases. This momentum is largely driven by structural trends, such as the high demand for digital infrastructure fueled by AI and cloud computing.
Commercial real estate offers powerful tax advantages that can significantly enhance an investor's net returns. For example, depreciation is a key tax strategy that allows investors to reduce their taxable rental income without incurring actual cash outlay, a concept often referred to as a phantom expense. The IRS allows owners to deduct the cost of purchasing and improving a commercial building over 39 years using the straight-line method, which assumes a consistent, gradual wear and tear.
Only the physical structure is depreciable; the land itself cannot be depreciated, as it does not wear out. Investors divide the depreciable basis (the cost of the building) by 39 to calculate an equal annual depreciation deduction. For example, if a commercial building is purchased for $1 million, with $200,000 allocated to land, the remaining $800,000 can be depreciated, resulting in roughly $20,512 in annual tax deductions.
This annual depreciation expense is deducted from taxable rental income, reducing the investor's overall tax liability. Just know that the IRS may recapture this depreciation when the property is sold, taxing the accumulated deductions at a maximum rate of 25%.
For those looking to grow their portfolio, the 1031 exchange is a critical tool that defers capital gains taxes when selling one property and reinvesting the proceeds into another like-kind asset. Additionally, the Qualified Business Income (QBI) deduction may allow eligible investors to deduct as much as 20% of their pass-through rental income.
Then there's Opportunity Zone programs, which offer specialized paths to defer or even eliminate capital gains on long-term investments. As always, you should consult with a qualified tax expert to ensure you maximize the tax advantages of your real estate investments.
Hopefully, this guide to investing in commercial real estate will help you identify profitable investments and guard against some potential setbacks, risks, and downsides.