While there may be truth in advertising, you can't bank on advertising results. With News Corp.
While summer is usually the resting place for blockbuster movies and TV reruns, News' subsidiary Fox Entertainment
So while the summer ad market is usually yawn fare, Fox grew its audience and ad rates, as the superstar search narrowed. The result: Quarterly profits more than doubled at News, as revenue came in 12% higher at $3.8 billion.
And it's not alone. General Electric's
While companies were hesitant to open up the ad budget last year, given sluggish consumer spending habits, it appears sponsors are willing to take a more aggressive marketing approach now. That's good news for News -- and everybody else.