The votes are in, and the top brand in the world is... Google. The Internet search engine finished ahead of such household names as Coca-Cola and Starbucks in voting by readers of brandchannel.com.
A strong brand can be one of a company's most important assets. It can provide a strong competitive advantage that keeps consumers coming back for more and more.
The power of a strong brand is perhaps best summed up by this paragraph from our Rule Breaker strategy page: "We look for companies with strong consumer appeal. All else being equal, a company that imprints its logo in the minds of the public stands a better chance of surviving than one that does not. A strong brand serves to attract, to habituate, to profit, and to protect."
According to the survey, here are the brands that had the most impact on respondents' lives in 2002:
U.S. & Canada
5. Krispy Kreme
1. LG Electronics
4. Sony Ericsson
Cental & South America
3. Café de Colombia
Europe & Africa