Interested in one of the most lucrative yet most difficult jobs in the world? Are you willing to relocate all the way to Finland? If so, mobile giant Nokia (NYSE: NOK) has just the job for you: CEO. Fool.com analyst Eric Bleeker says he's not surprised Nokia is replacing its CEO, but he says the clock on its turnaround is ticking fast. You'll find a summary of Bleeker's thoughts below the video.
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Reports say Nokia CEO Olli-Pekka Kallasvuo is on the way out. The company has begun the hunt for a replacement as it aims to spruce up its ailing smartphone lineup. For long-term observers of the company, the move shouldn't come as a surprise.
Like Microsoft (Nasdaq: MSFT), Nokia has been struggling to find an effective strategy for reaching the high-end smartphone market. Nokia has used several different operating systems to appeal to consumers, but the strategy has proven confusing and unfocused. Meanwhile, its technology increasingly looks dated versus Apple (Nasdaq: AAPL) and Google (Nasdaq: GOOG), both of which feature slick user interfaces that have resonated with consumers.
To make matters worse, Nokia's OS indecision probably contributed to scaring developers away. Despite their huge lead in smartphone market share, Nokia badly trails the depth of applications Apple and Google can offer.
Not all hope is lost: Nokia still has huge smartphone market share in Europe, for example. That's in stark contrast to fellow declining mobile giant Microsoft, which has seen dramatic market share losses across the board. However, the clock is starting to tick extremely fast as Apple makes a huge international push, and Google's Android is just beginning to flex its international muscle.
In the battle to control the smartphone generation, Nokia isn't done yet. However, there is not much time left. Let's hope Nokia moves fast on finding someone with a better vision for the market.
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