Netflix

Netflix lets people watch TV shows, movies, and games online anytime. Users can choose what to watch on their phones, TVs, or computers. The service helps people find entertainment that fits their tastes and schedules.

What’s on the Menu? Netflix’s Core Offerings

• Streaming Subscriptions: Main service, offering TV series, films, and documentaries; the vast majority of revenue.
• Mobile Games: Downloadable games for subscribers, included in streaming plans; less than 1% of revenue.
• Ad-Supported Plans: Lower-priced subscriptions with advertisements; part of streaming revenue.
• Consumer Products: Merchandise and live events; not material to total revenue.

Growth and Expansion: Netflix’s Plot Twists

• Launched streaming service in the US in 2007, then expanded globally from 2010 to 2016.
• Discontinued DVD-by-mail service in 2023 to focus on streaming.
• Introduced ad-supported plans to offer a lower-priced subscription option.
• Expanded into mobile games, adding new entertainment options.
• Invested in original content production worldwide, increasing global appeal.

What Makes Netflix Stand Out?

Netflix operates in over 190 countries, reaching a global audience. Its technology personalizes recommendations and delivers content efficiently. The company invests heavily in original programming to attract and keep subscribers.

Five Things You Need to Know

• Revenue was $39.0 billion in 2024, up 16% from 2023.
• Operating income reached $10.42 billion in 2024, up 50% year-on-year.
• Net income was $8.71 billion in 2024, up 61% from 2023.
• Paid memberships grew to 301.6 million in 2024, up 16% year-on-year.

Bottom Line

Netflix has shifted from DVD rentals to global streaming and original content. The company adapts quickly, adding new features and expanding its reach.