Levi Strauss & Co.

Levi helps people find comfortable and durable clothes for work and play. The company makes famous denim jeans and other casual wear for men, women, and children. Its products are sold around the world through department stores and its own retail shops.

What's on the Rack?

• Levi's Brand: Denim jeans, pants, and tops sold globally; accounted for 94% of net revenues in the first quarter of 2026.
• Direct-to-Consumer: Sales through company-owned stores and websites; represented 52% of net revenues in the first quarter of 2026.
• Wholesale Channel: Products sold through third-party retailers and franchises; made up 48% of net revenues in the first quarter of 2026.
• Beyond Yoga: Activewear and lifestyle clothing for women; managed as a separate business unit.
• Levi Strauss Signature: Casual apparel designed to offer value and quality to a broad range of consumers.

New Moves and Big Changes

• Sold the Dockers business in 2025 and early 2026 to focus on the core Levi's brand.
• Recognized a $33 million gain in the first quarter of 2026 from a trademark infringement legal settlement.
• Expanded the company-operated store network in Asia by adding 38 new locations as of March 2026 compared to the previous year.
• Initiated an accelerated share repurchase program in January 2026 to buy back $200 million of stock.

Global Reach and Digital Strategy

The company operates a massive distribution network serving approximately 50,000 retail locations across 120 countries. It is shifting toward a direct-to-consumer model by expanding its own e-commerce and physical stores to improve profit margins.

The Financial Scorecard

• Net revenues reached $1.7 billion in the first quarter of 2026, up 14.1% from the previous year.
• Net income rose to $175.8 million in the first quarter of 2026, a 30.2% increase year-over-year.
• Free cash flow grew to $152.1 million in the first quarter of 2026, up from a loss of $14.1 million in the same period of 2025.
• Gross profit margin stood at 61.9% for the first quarter of 2026, slightly down from 62.1% in the prior year.

Bottom Line

Levi has transitioned from a traditional wholesaler into a global retailer focused on its core denim brands. By divesting secondary labels and growing its own stores, the company is prioritizing direct relationships with consumers.