1-800-Flowers.com

1-800-Flowers helps people send gifts for holidays and special occasions. Its main products include flowers, gourmet foods, and personalized gifts. Customers use its website to order items for delivery to friends, family, or business contacts.

Gift Baskets, Bouquets, and Beyond: What’s in the Box?

• Consumer Floral & Gifts (59.2% of Q1 2025 revenue): Fresh flowers, plants, and fruit arrangements for individuals and businesses.
• Gourmet Foods & Gift Baskets: Cookies, chocolates, popcorn, and food baskets for gifting and celebrations.
• BloomNet: Services and supplies for independent florists, including order processing and business support.
• Personalized Products: Custom gifts, greeting cards, and digital experiences for personal and corporate customers.
• Digital Gifting: E-commerce greeting cards and virtual event experiences for remote celebrations.

Growth Spurts: How the Business Blossomed

• Acquired Scharffen Berger (chocolate) in July 2024 and Card Isle (digital greeting cards) in April 2024.
• Launched the "Celebrations Wave" transformation initiative in May 2025 to improve customer experience and cut costs.
• Expanded digital gifting with Alice’s Table (virtual events) and Card Isle (e-cards) in 2024.
• Broadened product range through brands like Harry & David, Cheryl’s Cookies, and Shari’s Berries.

What Makes 1-800-Flowers Stand Out

The company operates a multi-brand online platform, offering a wide range of gifts. Its BloomNet network connects thousands of florists, supporting local businesses. The Celebrations Passport loyalty program encourages repeat purchases across all brands.

Five Things You Need to Know

• Revenue was $702 million in Q2 2026, down 9.5% year-over-year.

Bottom Line

1-800-Flowers has evolved from a flower delivery service to a multi-brand gifting platform. The company faces economic headwinds but continues to diversify its offerings and digital capabilities.