Rocky Brands

Rocky Brands makes rugged boots and clothing for people who work outside. These products keep workers and outdoor fans safe in bad weather. They sell through thousands of retail stores and several company websites.

What's on the Shelves?

• Wholesale: Footwear and apparel sold through 10,000 retail locations, including sporting goods and hardware stores; net sales reached $78.4 million in Q1 2026.
• Retail: Direct sales to consumers via e-commerce sites and the Lehigh business platform; net sales totaled $42.7 million in Q1 2026.
• Contract Manufacturing: Footwear made for private labels and the U.S. Military; net sales were $3.3 million in Q1 2026.
• Work and Outdoor: Branded gear for construction, farming, hunting, and hiking enthusiasts; includes brands like Muck, XTRATUF, and Georgia Boot.
• Western and Duty: Specialized boots for ranchers and law enforcement personnel; marketed under the Durango and Rocky brand names.

Building for the Future

• Refinanced existing debt by entering a new credit agreement with Bank of America, N.A. in April 2024.
• Upgraded the e-commerce platform during the third quarter of 2025 to improve digital sales performance.
• Purchased land in Logan, Ohio, during 2025 for the future expansion of a distribution center.
• Announced a new share repurchase program for up to $7.5 million of common stock in February 2026.

Adapting to Trade Shifts

Rocky Brands manages its own manufacturing facilities in the Dominican Republic and Puerto Rico. This internal production allows the company to shift its sourcing strategies when global trade policies or international tariffs change.

Tracking the Latest Performance

• Net sales rose to $124.4 million in Q1 2026, up 9.1% from the previous year.
• Gross margin reached 36.5% in Q1 2026, down from 41.2% in the same period of 2025.
• Net income hit $1.3 million in Q1 2026, down 74.5% year-over-year.
• Operating cash flow was $1.9 million for the first quarter of 2026, up 53.3% from 2025.
• Total debt fell to $122.2 million as of March 31, 2026, a 5% decrease from the prior year.

Bottom Line

Rocky Brands has transitioned into a multi-channel footwear company with a growing digital retail presence. While higher tariff costs have recently impacted profits, the company uses its own manufacturing sites to maintain operational flexibility.