Ethos Technologies

Ethos helps families buy life insurance online quickly. It simplifies insurance for agents using digital tools. The system removes medical exams and long paperwork.

What Insurance Does Ethos Sell?

• Term Life Insurance: Policies covering a specific period that pay benefits to beneficiaries; accommodates a wide range of ages and health classes.
• Whole Life Insurance: Permanent coverage designed to help older consumers pay for funeral costs, medical bills, and other final expenses.
• Indexed Universal Life: Insurance that uses market-linked returns to fund permanent coverage and provide tax-advantaged financial growth.
• Wills and Estate Planning: Digital tools for creating wills, trusts, and power of attorney documents; can be bundled with insurance policies.
• Supplemental Health Insurance: Specialized products like cancer insurance that provide additional financial protection alongside standard life coverage.

Recent Growth and Partnerships

• Launched Indexed Universal Life insurance in September 2023 to offer consumers market-linked returns.
• Introduced Accumulation Indexed Universal Life in the fourth quarter of 2025 through a partnership with North American Sammons.
• Partnered with Aflac in the fourth quarter of 2025 to launch a new cancer insurance product.
• Expanded the product portfolio from a single offering in 2019 to ten distinct products by the end of 2025.

Technology that Speeds Up Applications

Ethos uses an automated underwriting engine—the process of evaluating risk—that checks up to 250,000 data points to give instant decisions. Its cloud-native system allows the company to update pricing and launch new insurance products in days rather than months.

Key 2025 Financial Facts

• Revenue reached $388 million in fiscal year 2025, up 52% from $255 million in 2024.
• Activated policies grew to 198,338 in 2025, representing a 55% increase over the 127,619 policies sold in 2024.
• Adjusted EBITDA margin—a metric showing profit before certain accounting costs—hit 23% in 2025, up from 22% in 2024.
• The top three carrier partners, Ameritas, Banner Life, and TruStage, accounted for 88% of total revenue in 2025.

Evolution of the Business

Ethos has transformed from a single-product provider into a multi-category insurance platform. Its digital-first approach removes traditional barriers to life insurance and supports rapid expansion across the United States.