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Harley-Davidson Stock Quote

Harley-Davidson (NYSE: HOG)

$27.29
(0.7%)
+0.18
Price as of October 23, 2025, 12:18 p.m. ET

KEY DATA POINTS

Current Price
$27.29
Daily Change
(0.7%) +$0.18
Day's Range
$26.96 - $27.3
Previous Close
$27.11
Open
$27.3
Beta
1.17
Volume
274,556
Average Volume
1,955,719
Market Cap
3.3B
Market Cap / Employee
$27.11M
52wk Range
$20.45 - $35.21
Revenue
-
Gross Margin
0.31%
Dividend Yield
2.63%
EPS
$1.93
CAPs Rating
-
Industry
Automobiles

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Harley-Davidson Return vs. S&P

1 Year5 Year5 Year AnnualizedSince IPO
HOG-19.48%-1.35%-0.27%+12,896%
S&P+14.5%+93.32%+14.09%+2,673%

Harley-Davidson Company Info

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

News & Analysis

The Fool has written over 400 articles on Harley-Davidson.

Financial Health

General

Q2 2025YOY Change
Revenue$1.31B-19.3%
Gross Profit$454.11M-20.4%
Gross Margin34.74%-0.5%
Market Cap$2.87B-36.4%
Market Cap / Employee$0.49M0.0%
Employees5.9K-7.8%
Net Income$105.75M-50.9%
EBITDA$27.57M-90.4%

Currently no data to display

Revenue Growth Rate

Currently no data to display.

Earnings Per Share Growth Rate

Currently no data to display.

Assets

Q2 2025YOY Change
Net Cash$1.74B-12.5%
Accounts Receivable$2.45B-12.2%
Inventory630.3-5.8%

Liabilities

Q2 2025YOY Change
Long Term Debt$4.42B-11.4%
Short Term Debt$2.49B-1.3%

Ratios

Q2 2025YOY Change
Return On Assets1.96%-3.5%
Return On Invested Capital6.71%0.0%

Cash Flow

Q2 2025YOY Change
Free Cash Flow$332.37M-23.1%
Operating Free Cash Flow$367.96M-22.3%

Valuation

MetricQ3 2024Q4 2024Q1 2025Q2 2025YoY Change
Price to Earnings8.699.069.4312.2278.67%
Price to Book1.501.120.990.90-33.36%
Price to Sales0.910.730.660.64-14.73%
Price to Tangible Book Value1.531.141.010.92-33.30%
Price to Free Cash Flow TTM7.454.903.793.94-45.94%
Enterprise Value to EBITDA125.82-97.3250.38291.95734.40%
Free Cash Flow Yield13.4%20.4%26.4%25.4%84.98%
Return on Equity17.7%14.2%10.8%7.2%-64.85%
Total Debt$7.85B$7.03B$7.35B$6.91B-8.03%

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