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Bayerische Motoren Werke AG engages in the manufacture and sale of automobiles and motorcycles. It operates through the following business segments: Automotive, Motorcycles, Financial Services, and Other Entities. The Automotive segment develops, manufactures, assembles, and sells cars and off-road vehicles, under the following brands: BMW, MINI, and Rolls-Royce, as well as spare parts and accessories. The Motorcycles segment focuses on the premium segment. The Financial Services segment offers credit financing, leasing and other services to retail customers. The Other Entities segment includes holding and group financing activities. The company was founded on March 6, 1916 and is headquartered in Munich, Germany.
BMW shares seem undervalued considering the company's brands include Rolls-Royce.
Consumers are resisting automakers' attempts to use in-car electronics to deliver additional services and revenue, but that is likely to change.
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