Vehicles manufactured in North America have varying amounts of content from Canada, the United States, and Mexico due to how interconnected automobile manufacturing supply chains have become. Supply chains are so closely tied together that the Department of Transportation reports U.S.– and Canadian-origin content together.
GM is estimated to sell the most vehicles assembled in the United States in 2025, followed by Ford, Toyota, and Honda, according to data from CreditSights. GM is also projected to sell the most vehicles in the United States that were assembled in either Canada or Mexico, followed by Toyota and Honda. Tesla was not included in that data.
Vehicle origin and American content have been thrust into the spotlight by the Trump administration's announcement of tariffs on foreign-assembled automobiles and tariffs on the value of foreign content in cars assembled in America.
Why investors should care about automotive trade data
Not all companies are equally exposed to automobile tariffs, and trade and national content data can give investors clues into which manufacturers face the most tariff risk. Automakers will have to contend with an unpredictable trade landscape in the coming years. Tariffs could increase costs for companies that rely heavily on imports, leading to higher-priced vehicles or tighter profit margins.
Investors should be aware that Mexico serves as a crucial hub for final vehicle assembly and parts manufacturing, with major automakers including Ford, GM, and Toyota operating plants there. BMW and Volkswagen, which export vehicles to the U.S. from Germany, may also face a more challenging environment.
Tariffs have the potential to reshape global automobile supply chains, although potentially less so for companies that already use a high percentage of American content, such as Tesla and GM. Those companies may have a competitive edge in a tariff-rich environment.
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