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Group | Percent of respondents that had a financial role model growing up | Percent of respondents that had a relatable financial role model growing up |
|---|---|---|
Arab | 56% | 32% |
Asian | 44% | 29% |
Black | 48% | 33% |
Hispanic | 33% | 26% |
Latino | 45% | 29% |
Multiracial | 48% | 32% |
Other | 42% | 27% |
White | 53% | 45% |
LGBTQ+ | 51% | 34% |
Non-LGBTQ+ | 45% | 31% |
Differently Abled | 50% | 33% |
Not differently abled | 46% | 32% |
All respondents | 47% | 32% |
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Group | Non-investors who believe a relatable financial role model would have made them more likely to start investing |
|---|---|
Arab | 50% |
Asian | 57% |
Black | 64% |
Hispanic | 71% |
Latino | 53% |
Multiracial | 60% |
Other | 54% |
White | 74% |
LGBTQ+ | 59% |
Non-LGBTQ+ | 61% |
Differently Abled | 56% |
Not differently abled | 63% |
All respondents | 60% |
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Group | Percentage of respondents with no financial role model who own stocks | Percentage of respondents with an unrelatable financial role model who own stocks | Percentage of respondents with a relatable financial role model who own stocks |
|---|---|---|---|
Arab | 45% | 53% | 52% |
Asian | 50% | 57% | 63% |
Black | 59% | 50% | 54% |
Hispanic | 45% | 34% | 32% |
Latino | 52% | 55% | 54% |
Multiracial | 50% | 52% | 52% |
Other | 47% | 43% | 46% |
White | 54% | 74% | 80% |
LGBTQ+ | 51% | 56% | 60% |
Non-LGBTQ+ | 50% | 54% | 56% |
Differently Abled | 49% | 56% | 60% |
Not differently abled | 51% | 54% | 56% |
All respondents | 50% | 54% | 58% |
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Group | With no financial role model | With an unrelatable financial role model | With a relatable financial role model |
|---|---|---|---|
Arab | 51% | 57% | 53% |
Asian | 62% | 61% | 64% |
Black | 61% | 57% | 61% |
Hispanic | 66% | 55% | 68% |
Latino | 47% | 55% | 59% |
Multiracial | 50% | 51% | 50% |
Other | 48% | 58% | 56% |
White | 56% | 76% | 77% |
LGBTQ+ | 52% | 58% | 60% |
Non-LGBTQ+ | 57% | 61% | 62% |
Differently Abled | 53% | 60% | 63% |
Not differently abled | 57% | 60% | 61% |
All respondents | 55% | 60% | 62% |
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Group | With no financial role model | With an unrelatable financial role model | With a relatable financial role model |
|---|---|---|---|
Arab | 56% | 53% | 53% |
Asian | 61% | 54% | 57% |
Black | 62% | 59% | 66% |
Hispanic | 59% | 60% | 65% |
Latino | 54% | 48% | 49% |
Multiracial | 48% | 54% | 55% |
Other | 45% | 45% | 49% |
White | 46% | 75% | 78% |
LGBTQ+ | 52% | 51% | 54% |
Non-LGBTQ+ | 55% | 60% | 65% |
Differently Abled | 51% | 54% | 58% |
Not differently abled | 56% | 59% | 62% |
All respondents | 54% | 57% | 61% |
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Group | I'm not interested in investing | Other | I don't know how to invest | I don't have time to invest | I don't have the money to invest | I don't trust the financial industry | I don't feel like the investing world is for me |
|---|---|---|---|---|---|---|---|
Arab | 13% | 18% | 19% | 10% | 15% | 15% | 10% |
Asian | 16% | 9% | 22% | 11% | 22% | 10% | 10% |
Black | 12% | 8% | 22% | 10% | 29% | 12% | 8% |
Hispanic | 8% | 4% | 33% | 10% | 29% | 5% | 12% |
Latino | 7% | 12% | 15% | 6% | 25% | 15% | 19% |
Multiracial | 11% | 7% | 23% | 6% | 34% | 8% | 11% |
Other | 13% | 11% | 18% | 6% | 30% | 10% | 12% |
White | 14% | 2% | 22% | 5% | 40% | 9% | 9% |
LGBTQ+ | 10% | 11% | 19% | 10% | 22% | 15% | 13% |
Non-LGBTQ+ | 13% | 8% | 23% | 7% | 31% | 8% | 10% |
Differently Abled | 11% | 10% | 18% | 8% | 25% | 13% | 14% |
Not differently abled | 13% | 9% | 24% | 8% | 29% | 9% | 9% |
All respondents | 12% | 9% | 21% | 8% | 27% | 10% | 11% |
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Group | Parents/guardians talked about money or finances daily | Parents/guardians talked about money or finances weekly | Parents/guardians talked about money or finances monthly | Parents/guardians talked about money or finances mess than monthly | Parents/guardians never talked about money or finances |
|---|---|---|---|---|---|
Arab | 19% | 20% | 22% | 22% | 16% |
Asian | 16% | 21% | 19% | 23% | 21% |
Black | 17% | 19% | 17% | 26% | 21% |
Hispanic | 12% | 18% | 17% | 26% | 27% |
Latino | 20% | 22% | 29% | 15% | 15% |
Multiracial | 19% | 18% | 16% | 24% | 23% |
Other | 14% | 18% | 19% | 22% | 26% |
White | 19% | 19% | 20% | 23% | 19% |
LGBTQ+ | 19% | 21% | 21% | 21% | 19% |
Non-LGBTQ+ | 16% | 18% | 19% | 24% | 22% |
Differently Abled | 20% | 21% | 21% | 21% | 18% |
Not differently abled | 15% | 18% | 19% | 25% | 23% |
All respondents | 17% | 19% | 19% | 23% | 21% |
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Group | Talked to parents or guardians less than once a month about money and finance | Talked to parents or guardians at least once a month about money and finances | Talked to parents less than once a month about investing | Talked to parents at least once a month about investing |
|---|---|---|---|---|
Arab | 15% | 38% | 20% | 32% |
Asian | 26% | 41% | 27% | 40% |
Black | 31% | 39% | 32% | 38% |
Hispanic | 39% | 36% | 37% | 37% |
Latino | 18% | 43% | 33% | 29% |
Multiracial | 26% | 32% | 32% | 26% |
Other | 23% | 27% | 24% | 26% |
White | 23% | 55% | 25% | 52% |
LGBTQ+ | 18% | 43% | 20% | 39% |
Non-LGBTQ+ | 28% | 38% | 32% | 35% |
Differently Abled | 16% | 40% | 19% | 40% |
Not differently abled | 29% | 39% | 34% | 34% |
All respondents | 24% | 40% | 28% | 36% |
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Group | Talked to parents or guardians less than once a month about money and finance | Talked to parents or guardians at least once a month about money and finances | Talked to parents or guardians less than once a month about investing | Talked to parents or guardians at least once a month about investing |
|---|---|---|---|---|
Arab | 86% | 93% | 87% | 92% |
Asian | 76% | 86% | 72% | 90% |
Black | 74% | 80% | 69% | 85% |
Hispanic | 57% | 71% | 56% | 76% |
Latino | 88% | 90% | 78% | 98% |
Multiracial | 72% | 79% | 72% | 80% |
Other | 78% | 78% | 72% | 85% |
White | 63% | 86% | 63% | 91% |
LGBTQ+ | 79% | 89% | 78% | 90% |
Non-LGBTQ+ | 71% | 80% | 68% | 86% |
Differently Abled | 79% | 89% | 78% | 91% |
Not differently abled | 72% | 79% | 67% | 85% |
All respondents | 74% | 84% | 71% | 88% |
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Group | Talked to parents less than once a month about money and finance | Talked to parents at least once a month about money and finances | Talked to parents less than once a month about investing | Talked to parents at least once a month about investing |
|---|---|---|---|---|
Arab | 57% | 51% | 53% | 53% |
Asian | 53% | 53% | 44% | 61% |
Black | 55% | 52% | 52% | 54% |
Hispanic | 39% | 62% | 42% | 63% |
Latino | 58% | 58% | 60% | 57% |
Multiracial | 43% | 50% | 43% | 51% |
Other | 45% | 45% | 38% | 53% |
White | 48% | 69% | 51% | 70% |
LGBTQ+ yes | 55% | 55% | 47% | 61% |
LGBTQ+ no | 47% | 54% | 47% | 55% |
Differently Abled | 47% | 57% | 49% | 56% |
Not differently abled | 51% | 53% | 46% | 58% |
All respondents | 49% | 54% | 47% | 57% |
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Group | Talked with parents or guardians about investing daily | Talked with parents or guardians about investing weekly | Talked with parents or guardians about investing monthly | Talked with parents or guardians about investing less than monthly | Never talked with parents or guardians about investing |
|---|---|---|---|---|---|
Percent that own investments | 58% | 55% | 56% | 50% | 47% |
Percent that believe it is safe to keep money in the stock market | 57% | 60% | 57% | 54% | 50% |
Percent that trust the financial industry | 60% | 58% | 60% | 57% | 53% |
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About the Author
Jack Caporal is the Research Director for The Motley Fool and Motley Fool Money. Jack leads efforts to identify and analyze trends shaping investing and personal financial decisions across the United States. His research has appeared in thousands of media outlets including Harvard Business Review, The New York Times, Bloomberg, and CNBC, and has been cited in congressional testimony. He previously covered business and economic trends as a reporter and policy analyst in Washington, D.C. He serves as Chair of the Trade Policy Committee at the World Trade Center in Denver, Colorado. He holds a B.A. degree in International Relations with a concentration in International Economics from Michigan State University.
The Motley Fool has a disclosure policy.