Some asset managers may also charge a fee for each trade they make on a client's behalf. Asset managers might also earn a commission for selling certain financial products to their clients, like mutual funds, insurance products, or annuities.
Finally, some asset managers earn a percentage of the return they generate for investors above a certain threshold. These profit-based earnings are known as a “promote” in a real estate investment and “carried interest” in private equity, hedge funds, and venture capital funds. For example, if a private real estate investment achieves its return threshold, the deal's sponsor will often split the profits with investors above that level (usually 70% to 80% to investors and 20% to 30% to the sponsor as their promote income).