Why assets under management (AUM) are important for investors
Many financial institutions earn fees for administering the assets they have under management. The more assets an institutional investor manages, the more money it can make in fees. In addition, financial firms can earn advisory fees, performance revenues, and other income for managing assets on behalf of clients.
Significant changes in AUM from one period to the next can alter an investment firm’s value because it will affect its earnings. A surge in AUM due to significant fund inflows and rising market values typically means the firm will generate more income in the future. Conversely, massive fund outflows can affect profits and could suggest a firm is losing business.
Ideally, investors want to see a financial firm steadily increase its AUM. A rising AUM suggests a financial firm has a strong relationship with clients, which continue entrusting it with more of their money. Meanwhile, a steadily falling AUM is a warning sign that clients are losing faith in a firm and taking their business elsewhere.