How RevPAR helps hotels make decisions
While RevPAR might not be a perfect profit indicator, it does help hotels make changes to boost their income. For example, a hotel manager can use RevPAR to assess whether they've priced their rooms at the best rate. A hotel that currently has an ADR of $100 and a 90% occupancy rate would generate $90 in RevPAR.
If higher occupancy was the hotel's goal, it might consider reducing the ADR to $90, which would yield the same $90 in RevPAR if it achieved a 100% occupancy rate. However, total revenue would remain the same, while costs would likely rise since the hotel would need to pay to clean more rooms each night. Thus, profitability could suffer.
On the other hand, if maximizing revenue is the goal, the hotel manager should consider raising its average room rate. If the hotel boosted its ADR to $125, causing occupancy to decline to 75%, RevPAR would rise to $93.75. As a result, total revenue has increased. Further, the hotel's profitability could have also grown since costs would likely fall in that scenario since the hotel wouldn't need to have as many rooms cleaned each night.
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