Economic surplus and volume
Economic surplus is affected by volume on both sides of the transaction. On the consumer side, there will always be more buyers with lower price tolerance than higher price tolerance, and a lower price tolerance creates a lower consumer surplus.
On the producer side, there are opposing forces. Producers may be willing to sell new products at lower prices to promote adoption. As volume rises, they'll likely demand higher prices. However, higher volumes are often cheaper to produce on a per-unit basis. One reason is that fixed costs can be spread across a wider base. Higher volumes can also support investments that create new, per-unit efficiencies.
In a perfect market, producers structure their manufacturing to support a product and pricing structure that resonates with a specific group of customers. A balanced economic surplus can result when the product features, branding, and pricing align with the targeted customer's expectations.