Foolish lore and examples
The most frequent Motley Fool premium services spiffy-popper -- long ago now a "forget-me-pop" -- is Priceline, now known as Booking Holdings (BKNG +4.04%). Stock Advisor's May 21, 2004 selection has a cost basis of $23.71. With the stock more than a 50-bagger, Priceline's spiffy-pops long ago stopped counting. Another early classic spiffy-pop stock has been Motley Fool Rule Breaker Intuitive Surgical (ISRG +2.43%). For three straight years (2007-2009), Intuitive Surgical spiffy-popped the week of July 20th! The 2007 daybagger was July 20th, while in both 2008 and 2009 Intuitive Surgical spiffy-popped on July 23rd. Perhaps July 23rd should be relabeled Spiffy-Pop Day.
The Motley Fool premium services' original spiffy three-pop occurred with the acquisition of Marvel by Disney (DIS +2.30%), announced on August 31, 2009. The Stock Advisor scorecard went nuts, and one of David Gardner's best stock picks got gobbled up. (The investment with its outstanding returns continues, though, as Disney.) Another key Motley Fool spiffy-pop was achieved by Motley Fool Rule Breakers with Tim Beyers's pick of Salesforce (CRM +0.51%), the second time Salesforce became a daybagger for The Motley Fool. This came soon after a very notable spiffy-pop for Amazon (AMZN +0.26%). That stock was first recommended by David Gardner for Stock Advisor at $15.98 on September 6, 2002. What made this spiffy even sweeter is that David's original cost basis on Amazon was actually much lower -- $3.21 in September 1997. Thus, Amazon's gain of $55.11 on April 24, 2015 was not only a spiffy three-pop for Stock Advisor members, but the first-ever spiffy deca-pop for those who've been with David and Amazon from the beginning. Every Motley Fool spiffy multi-pop is to be cherished of course. Only those Fools who have truly drank from this cup can appreciate the alluring and -- to most of the world -- mysterious flavor. The Motley Fool continues to work its hardest to "share the taste of spiffy" with as many people as possible in pursuit of our mission to help the world invest better.