Can I invest directly in Amazon?

Yes, you can invest directly in Amazon. To invest money in Amazon, you'd need to:Open and fund a brokerage account.Fill out the order page, including:The correct ticker symbol (AMZN for Amazon).The number of shares you wish to buy or the dollar amount you want to spend if you're buying fractional shares.Whether you want to place a market or limit order.Submit your trade.

Is it a good idea to invest in Amazon?

Amazon stock has historically been a very good investment. As of late 2025, Amazon shares have delivered more than double the average annual total return of the S&P 500 over the last decade (23.1% versus 14.8%). While past success is no guarantee of future returns, Amazon's growing e-commerce and cloud businesses should increase its revenue and profits. The growth could continue driving its share price higher.

How much is $10,000 invested in Amazon 10 years ago?

A $10,000 investment in Amazon stock a decade ago would have been worth more than $79,540 in late 2025. That's almost four times what someone would have if they had invested $10,000 in an S&P 500 index fund ($33,230).

How much does it cost to buy a share of Amazon?

It cost about $220 to buy a single share of Amazon stock in late 2025. However, some brokerage accounts allow you to invest in fractional shares, so you can purchase less than one share of Amazon (with some brokers allowing an investment of as low as $1).

How to Buy Amazon Stock (AMZN) in 2026

Want to learn how to invest in the world's second-largest retail company? Get pro tips on picking the right method for your portfolio.

By Matthew DiLallo – Updated Dec 16, 2025 at 11:57 AM EST | Fact-checked by Margo Winton Parodi

Key Points

Amazon's 2024 revenue reached $638 billion, maintaining its rapid growth.
A 20-for-1 stock split in 2022 made Amazon shares more accessible at $115 each.
ETFs offer a passive investment option in Amazon, with some holding over 20% in Amazon stock.

Amazon (AMZN -0.91%) has grown from an online bookstore into a global leader in e-commerce and cloud computing, generating $638 billion in revenue in 2024 alone. That growth has helped make Amazon one of the most recognized and widely held stocks in the market.

If you’ve ever wondered whether you can invest in the company behind Prime, AWS, and Alexa, the answer is yes, and the process is simple. Here’s a step-by-step guide to buying Amazon stock and what to consider before you invest.

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How to buy Amazon stock directly

You can buy Amazon shares through any standard brokerage account. If you don’t have one yet, you can open an account with one of our favorite online brokers in just a few minutes.

Open a brokerage account: Choose a trusted, user-friendly platform and complete the quick setup process.
Fund your account: Transfer money so you’re ready to make your purchase.
Search for Amazon: Enter the ticker symbol "AMZN" into the search bar to bring up Amazon's trading page.
Decide how many shares to buy: Think about your goals, risk tolerance, and how Amazon fits into your overall portfolio. Fractional shares may be available if you're starting small.
Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
Submit your order: Confirm the details and submit your buy order.
Review your purchase: It's that simple! Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

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NASDAQ: AMZN

Amazon

Today's Change

(-0.91%) $-2.28

Current Price

$247.61

Key Data Points

Market Cap

$2.7T

Day's Range

$243.61 - $250.21

52wk Range

$196.00 - $278.56

Volume

1.2M

Avg Vol

49.3M

Gross Margin

50.60%

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How to invest in Amazon through ETFs

If you want exposure to Amazon but don’t want to pick individual stocks, you can invest through an exchange-traded fund (ETFs). ETFs let you own small pieces of many companies at once, including Amazon, and they trade just like regular stocks.

To buy an ETF, you’ll follow the same process as buying Amazon directly, but instead of searching for the ticker AMZN, you’ll search for the ETF’s ticker symbol.

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According to ETF.com, 610 ETFs held 1.3 billion shares of Amazon in late 2025. The Vanguard Total Stock Market ETF (VTI -0.85%) owned the most shares of Amazon, at 302 million. That means Amazon represented about 3.3% of its portfolio.

Some ETFs offer an even bigger allocation.The Consumer Discretionary Select Sector SPDR Fund (XLY -1.62%) held Amazon at over 21% of its portfolio, making it a strong way to gain more concentrated exposure without buying the stock directly.

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How much should I invest in Amazon stock?

The amount you invest in Amazon stock is up to you, though you should understand basic stock market guidelines for investors first.

With its share price around $220, you probably should have around $2,200 total available to invest before buying Amazon stock. If not, you should allocate less than 10% of what you have available to invest in buying fractional shares.

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The bottom line

Amazon is the world's second-largest retailer. It has its sights set on eventually overtaking Walmart at the top, which could drive its stock price higher -- a long-term goal that helps shape how many investors think about where Amazon stock could be headed.

Thanks to the company's recent stock split and the increasing availability of fractional share investing, it doesn't cost much to invest in Amazon. Also, given the ease and convenience of ETFs, you don't have to invest directly in Amazon if you don't have the time, making it even easier to invest in the e-commerce giant these days.

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FAQ

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FAQ on investing in Amazon stock

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About the Author

Matt DiLallo has been a contributing Motley Fool stock analyst specializing in the energy, industrials, and real estate sectors since 2012. He also covers dividend-paying stocks, pre-IPO companies, ETFs, and other investing topics. He holds an MBA from Liberty University.

TMFmd19

@MatthewDiLallo

Matt DiLallo has positions in Amazon. The Motley Fool has positions in and recommends Amazon and Vanguard Total Stock Market ETF. The Motley Fool has a disclosure policy.

How to Buy Amazon Stock (AMZN): Your Step-by-Step Guide

Want to learn how to invest in the world's second-largest retail company? Get pro tips on picking the right method for your portfolio.

Key Points

How to buy Amazon stock directly

NASDAQ: AMZN

Key Data Points

How to invest in Amazon through ETFs

How much should I invest in Amazon stock?

The bottom line

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What Companies Does Amazon Own?

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FAQ

FAQ on investing in Amazon stock

About the Author

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FAQ on investing in Amazon stock

Can I invest directly in Amazon?

Is it a good idea to invest in Amazon?

How much is $10,000 invested in Amazon 10 years ago?

How much does it cost to buy a share of Amazon?

How to buy Amazon stock directly

How much does it cost to buy Amazon stock?

How to invest in Amazon through ETFs

How much should I invest in Amazon stock?

The bottom line

Related investing topics

FAQ

NASDAQ: AMZN

Key Data Points