Should you buy a stock because of an upcoming split?
If you are a long-term investor who plans to own shares of a company for at least a few years, an upcoming stock split is no reason to buy an ownership stake in a business. A company generally has good reasons for initiating a split, but it doesn't change the fundamental value for shareholders.
Rather, look for companies benefiting from long-term secular growth trends, growing faster than their peers, and with healthy profit margins and balance sheets.
Advantages and risks of a stock split
From an investor's perspective, a stock split can make the company's shares more accessible to retail investors and to certain ETFs and mutual funds. It can also make options easier to trade and, in general, create a more liquid market for the company's securities.
Therefore, a stock split can help a company attract new investors. Maybe the share price was too high before, or the large share price made it difficult to buy using a limit order.
Reverse splits also offer several potential benefits. They can help companies satisfy regulatory requirements (such as a minimum share price), but they can also open a stock to additional investors. For example, many mutual funds and ETFs won't buy stocks trading below $5, and a reverse split can bring the shares back into that range.
However, investing in a stock split can have risks and potential rewards. Due to the increased accessibility I mentioned, as well as the general principle that companies split their stock when things are going well, it could lead to rising stock prices. On the other hand, a split can also result in increased volatility, and that's especially true if you buy a stock after a split is announced.