5. Reels
The company launched Instagram Reels in 2020 to compete against social video sites like YouTube and TikTok. The app is part of Instagram. Users can also watch and share Reels on Facebook and its messenger apps.
6. Threads
Meta Platforms launched the text-sharing app Threads in 2023. The team behind Instagram built the app to compete with Twitter (now X). Threads reached 500 million monthly users in mid-2026. Meta aims to grow Threads to 1 billion users.
7. Oculus VR
Facebook bought Oculus VR for $2 billion in cash and stock in 2014. Oculus was a leader in immersive VR technology. Oculus VR is now part of Meta's Reality Labs business unit. The company has developed several VR headsets, including Meta Quest 3.
8. Reality Labs
Meta formed Reality Labs in 2020, combining its VR and AR hardware and software, including Oculus, Portal (discontinued), and Spark AR. Meta is investing heavily in research and development (R&D) in Reality Labs on new products, including Project Aria (smart glasses, including its Ray-Ban Meta glasses) and AI.
Reality Labs hasn't been a major revenue driver for Meta (only $833 million during the first half of 2026 compared to $116.3 billion for its family of apps). It's also losing a significant amount of money ($8.6 billion in the first half of 2026). However, Meta is investing heavily in the business because it believes Reality Labs can eventually become a meaningful contributor to its results as it launches new AI products like Muse.
9. Scale AI
Meta invested $14.8 billion in Scale AI in June 2025, giving it a 49% stake in the data labeling AI start-up. It's the company's second-largest deal. Scale AI's CEO, Alexandr Wang, joined Meta as part of the deal to join its superintelligence efforts.