Alternatives to Mars stock
Mars is a private, family-owned company, so you can't buy shares in a brokerage account. You also can't buy shares on a secondary market for pre-IPO companies.
However, while you can't buy Mars stock, you can invest in stocks of similar companies. Here are three companies like Mars operating in the consumer discretionary industry.
Hershey
Hershey (HSY -0.48%) shares many similarities with Mars. It, too, started making chocolate and sweets as a family company over a century ago. It has since grown into a large global snack company by launching new products and acquiring other brands.
Hershey rang up $11.7 billion in 2025 revenue, a 4.4% increase from the previous year. It's also very profitable and generates excess cash, a portion of which it returns to investors via a steadily growing dividend.
Nestle
Swiss food and beverage company Nestle (NSRGY +1.16%) has more than 2,000 brands across many categories, including chocolate and confectionery, drinks, and pet care. The company invests heavily in research and development (R&D) to create innovative new products.
It also routinely acquires brands to expand its reach. The investments help increase Nestle's revenue and earnings, allowing it to grow shareholder value.
Freshpet
Freshpet (FRPT +1.38%) makes fresh, real food for cats and dogs. It blends fresh meats, vegetables, and fruits it sources from local growers and prepares in small batches so the food retains its freshness. The company generated $1.1 billion in revenue in 2025, a 13% increase from the previous year.
Investors who want to buy one of these Mars alternatives can purchase shares in any brokerage account. Here's a step-by-step guide on how to invest in stocks like Mars.
How to buy stocks similar to Mars
- Open your brokerage account: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.