Is it worth investing in Impossible Foods?
This is the million-dollar question. Wall Street billed Impossible Foods and its competitors as the next great investment in the global food market. However, the numbers tell a different story.
To help prove this point and because Impossible Foods isn't required to release its financials, let's take a look at one of its closest competitors, Beyond Meat. In 2019, Beyond Meat had a stock price of more than $200 a share with a market cap of $11.8 billion.
As of mid-2026, Beyond Meat traded at $0.58 a share and carries a market cap of just $288 million. Stocks aside, according to Beyond Meat's 2025 financial report, 2024 returned a decline in revenue to the tune of $44 million in net losses.
While we can't say for certain that Impossible Foods has suffered the same fate, it's reasonable to assume that Impossible Foods is in a similar boat, given that CEO Peter McGuinness stated in an interview in mid-2024 that the company wasn't yet profitable and was considering selling the entire company off.
While it is true that the global meat industry has the potential to cause harm in both public and environmental health, people's attitudes towards alternative meats are widely negative. The average American household spent roughly $600 on traditional meat products, while those who purchased alternative meat products spent an average of $50 per year. Frankly, most people prefer the real thing.