The 2021 film House of Gucci depicts the true tale of infighting and murder that arose from the success of a family-owned luxury brand. The real-life drama separated the brand from the Gucci family in the 1990s.
Here, we'll explore who owns Gucci today and how you can invest in this iconic brand.
Who is the owner of Gucci?
Luxury fashion group Kering SA (KER -1.14%) has owned Gucci since 2004. However, the ownership evolution from the founding family to Kering was not straightforward. It was almost as contentious as the Gucci family infighting.
Separation from Gucci family
The ownership transition began in 1987 when investment manager Investcorp bought a 50% stake in Gucci from the founding family. Six years later, Investcorp acquired the remaining 50% from then-chairman Maurizio Gucci, grandson of the founder Guccio Gucci. As told in House of Gucci, Maurizio was murdered two years after selling his stake in the company.
IPO
Gucci went public on the New York and Amsterdam stock exchanges in 1995. Investcorp subsequently sold off its shares, netting more than $1.6 billion from its total investment of $245 million.
Kering vs. LVMH
Kering, formerly Pinault-Printemps-Redoute SA (PPR), got involved in Gucci in 1999. Luxury stock rival LVMH Moët Hennessy Louis Vuitton SE (LVMHF -1.08%) had been quietly purchasing Gucci shares, amassing a 34% ownership stake. Gucci leadership accused LVMH of stealth takeover tactics and turned to French mogul François Pinault for help.
At the time, Pinault was diversifying and transforming PPR. He had founded the company in 1962 as a timber trading operation, but it had evolved into a retail conglomerate. The Gucci acquisition was an opportunity to complete the transition into luxury goods. Pinault willingly stepped in as Gucci's white knight.
As planned, PPR's investment in Gucci diluted LVMH's ownership position. LVMH took legal action, claiming the PPR arrangement had defrauded Gucci's minority shareholders.
The fight lasted two years, ultimately becoming a personal battle between Pinault and LVMH founder Bernard Arnault. In the end, the courts upheld the PPR investment. In 2001, PPR was authorized to buy half of LVMH's Gucci shares.
Delisting
By 2004, PPR owned 68% of Gucci. PPR acquired the remaining shares through a monthlong tender offer held in April of that year. Gucci was subsequently delisted from the New York and Amsterdam stock exchanges. PPR changed its name to Kering in 2013.
Name | Role | Board member since |
|---|---|---|
François-Henri Pinault | Chairman | 2005 |
Luca de Meo | CEO | 2025 |
Concetta Battaglia | Director representing employees | 2020 |
Maureen Chiquet | Independent Director | 2023 |
Jean-Pierre Denis | Director and Climate Change Lead | 2008 |
Yonca Dervisoglu | Independent Director | 2022 |
Dominique D’Hinnin | Independent Director | 2024 |
Rachel Duan | Independent Director | 2024 |
Giovanna Melandri | Independent Director | 2024 |
Baudouin Prot | Director | 2005 |
Vincent Schaal | Director representing employees | 2022 |
Héloïse Temple-Boyer | Permanent representative of Financière Pinault | 2018 |
Véronique Weill | Lead Independent Director | 2022 |
Serge Weinberg | Independent Director | 2022 |





