As you can see, Target’s revenue rose steadily in this period, while Altria’s top-line sales declined. This view smooths out any short-term fluctuations in revenue that might be caused by seasonal factors or one-time items. With TTM figures, we can get a more accurate picture of a company's ability to perform over a longer period, across various market conditions and economic environments.
This is especially useful for comparing two companies in different industries. For example, a company in the retail industry might see a lot of seasonal effects in its revenue development, while a company in the tobacco industry might not. Target’s single-quarter sales are frequently larger in the holiday-flavored fourth quarter, while Altria customers don’t tend to change their buying habits very often.